General Mills has added an oatmeal-based variant to its Plenti yoghurt line in the US.

Plenti Oatmeal Meets Greek Yogurt targets consumers looking for a “complete breakfast”.

“Coming off of the successful launch of the Plenti brand last fall, we are thrilled to expand its offering with another innovative product, Plenti Oatmeal Meets Greek Yogurt,” said Alicia Beerman, marketing manager for Plenti yoghurt. “Plenti Oatmeal is unique, giving Americans the goodness of both oatmeal and Greek yogurt without any prep – enjoyed straight from the fridge – just grab a spoon,” she added.

The product, a combination of oatmeal and Greek yoghurt contains 16g of whole grain and General Mills claims Plenti Oatmeal “helps provide long-lasting energy”.

The range is available in retailers across the nation in six variants: apple cinnamon, maple brown sugar, peach, blueberry, strawberry and vanilla.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Plenti Oatmeal Meets Greek Yogurt has an RRP of US$1.59.