General Mills has announced plans to cut the sugar content in its Yoplait original yoghurt on sale in the US.

Announced yesterday (17 February) as part of its presentation at the Consumer Analyst Group of New York investment conference, the range, which will be rolled out to the market next month, will feature 25% less sugar.

It will also be 150 calories instead of the current 170 calories and will feature one gram more of protein.

The sugar reduction is part of General Mills continuing “renovation” plans as the firm shifts its focus toward better-for-you and wellness products. 

COO Jeff Harmening said: “Sales for original style yoghurt are growing again thanks to consumer focused actions. We’ve taken out high fructose corn syrup and artificial colours and flavours and we’ve invested in all-family, snack-focused advertising. These efforts have retail sales growing double-digit.”

Earlier this month, General Mills, in part trying to revitalise sales in the US through an increased focus on health, introduced a gluten-free variant of its Cheerios cereal.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.