General Mills to launch Nature Valley popcorn bars in UK

General Mills is to launch a range of Nature Valley snack bars containing popcorn in the UK.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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The company said the bars – which will be go on sale early next month – were "bang on-trend".

Two flavours – cranberry and yoghurt, plus peanut and sunflower seed – will be available. Both lines will be sold in multipacks of five bars at an RRP of GBP2.89. The peanut and sunflower seed bar will also be available in 20g single bars, with a recommended price of GBP0.69.

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

Dean Best

An experienced editor, Dean has reported on the international food and beverage industries for 19 years. He became editor of Just Food in 2007 and Just Drinks in 2022.

Companies Intelligence

General Mills Inc

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Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Dean Best

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