Harry-Brot, the Germany-based bakery business, is expanding one of its ten domestic production facilities.
The company said the investment at its site in Troisdorf, a city between Cologne and Berlin in western Germany, would mean it can “reliably meet demand”.
Harry-Brot is building a new plant section at the location. It is scheduled to start production in the first quarter of next year.
The expansion will mean the Troisdorf factory will add fresh bread and toast to the frozen rolls, baguettes and pastries already made at the site.
“Harry baked goods are extremely popular and in demand. Thanks to the additional capacity in Troisdorf, we will be able to reliably meet demand in the future,” plant manager Volker Hartung said.
The family-owned company based in Schenefeld near Hamburg in northern Germany employs almost 4,800 staff at its ten sites. All Harry-Brot’s products are supplied to food retailers.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataIn 2022, Harry-Brot generated a turnover of €1.22bn ($1.32bn).
Its products are also exported to Austria, Switzerland, Italy, Denmark and France.
In 2021, the company sold off its Backfactory snacks subsidiary to Swiss foodservice supplier Valora.
