A new SQ mark intended to denote the quality and safety of meat and meat products has been approved by the German Ministry of Consumer Protection, Food and Agriculture.

Presented yesterday [Sunday] at the Anuga food trade fair in Cologne, the SQ mark was designed in a bid to reassure the public that meat is safe and boost consumer confidence in the sector.

The mark will be attached to meat and sausages produced in Germany or imported from EU member states or other countries.