Dr Oetker is to build a facility at a plant in Germany to develop “processing technology” for its pizza business.

The owner of the Ristorante brand said the “technical development centre” would be located at its plant in Wittenburg in northern Germany.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“The idea is to develop new food processing technology there, while all recipes for new pizzas will be developed… here in Bielefeld as usual,” a spokesperson for Dr Oetker told just-food from the group’s HQ.

The family-owned Dr Oetker is to invest EUR17m (US$23m) in the new facility. The group, which generated sales of EUR2.13bn in 2013, will receive government support to the tune of EUR2.5m, according to a statement from the regional government of the north-eastern state of Mecklenburg-Vorpommern.

The Dr Oetker spokesperson was coy about the kinds of consumer trends the company was looking to target with the new investment. “The consumer trends we want to match are diverse but we will not disclose any details,” he added.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now