German confectioner Haribo is to launch a joint new product with the German unit of Swiss food giant Nestlé.
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The new product, named Fruity Smarties, will combine the jelly confectionery of Haribo and the shape and sugar coating of Nestlé’s popular sweets Smarties. Fruity Smarties will appear similar to original Smarties except they will have a jelly confectionery centre instead of chocolate.
The product will be launched on the German market in January 2003, and is expected to generate turnover of up to €20m (US$20m) in 2003, reported the German News Digest.
