Germany’s Metro group will step up its food supplies from Vietnam after opening an office for its procurement unit in Ho Chi Minh City.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Metro Group Buying (MGB), the group’s Hong Kong-based central procurement organisation, has focused on sourcing non-food products up to now. But strong demand for Vietnamese seafood and fruit and vegetables will see the unit set up food exports for the first time.
Metro, which established its Cash & Carry business in Vietnam in 2002, already exports catfish worth EUR5m (US$6.63m) to Germany each year. But MGB will source more seafood exports, as well as fruit and vegetables, for the group’s stores across Europe and global markets.
“Vietnam offers lots of good opportunities in food and the government is really pushing its seafood and agricultural sector,” Uwe Hoelzer, managing director of Metro’s Cash & Carry business, told just-food.
The first foreign distributor to enter Vietnam, Metro has trained more than 16,000 farmers in quality standards, said Hoelzer.
just-food will shortly be publishing an exclusive interview with Uwe Hoelzer
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
