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July 18, 2018

Germany’s Intersnack Group snaps up Popchips via UK arm KP Snacks

Germany's Intersnack Group has made its second acquisition in the UK snack market in as many months with the purchase of Popchips Ltd. for an undisclosed sum.

Germany’s Intersnack Group has made its second acquisition in the UK snack market in as many months with the purchase of Popchips Ltd. for an undisclosed sum.

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The transaction was conducted through the German snack firm’s UK arm, KP Snacks, as was the deal for crisp brand Tyrrells made in May

Since launching in the UK in 2012, Popchips has reportedly become the fastest-growing snack brand in the country, with the product also marketed in Europe. It is a subsidiary of Popchips Inc., which will continue to own and operate the brand in North America and other international markets. 

Mark Thorpe, the chief executive for KP Snacks, said managing director of Popchips Europe, Will Bowler, has “done a great job growing the brand and its distribution over the last few years”.

Thorpe added: “Popchips is a fantastic addition to the KP business and, coming hot on the heels of our recent Tyrrells acquisition, we believe it significantly strengthens our permissible and better-for-you propositions, enabling us to offer customers and consumers snacks for every occasion. 

“We will now be working with Will, his team and the co-manufacturers of the product to ensure the successful integration into our business.”

Bowler said there are plans to further grow the brand in Europe 

“We are really excited to be joining the KP Snacks portfolio and the Intersnack Group,” he said. “With their deep expertise and support, KP Snacks will help us build on our strong momentum as we expand the Popchips brand further in the UK and throughout Europe.”

Intersnack has again expanded its presence in the UK snack market with its latest acquisition, having purchased UK popcorn brand Butterkist from local group Tangerine Confectionery last year.

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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