View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
July 23, 2021

Germany’s Oetker Group to split amid family differences over strategy

The Oetker Group employs more than 17,000 people across the organisation.

The family-owners of Germany’s Oetker, a business reportedly consisting of around 400 subsidiaries including food and ingredients, have agreed to split the organisation into two independent groups.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

A statement from the Oetker Group yesterday (22 July) explained the decision had been taken amid differences among family members over the management and strategy of all the businesses, which had combined annual global sales in the 2020 fiscal year of EUR3.7bn (US$4.3bn).

“The owners and the advisory board are convinced that these measures allow the companies that are already managed in a decentralised and independent manner a clear perspective for profitable growth in their respective markets,” the statement read. “The decision has no impact on the employees in the individual companies of the Oetker Group.”

A separation agreement is expected to be signed between all the parties at some unspecified point this year.

M&A has played a part in building up the Oetker Group, which employs more than 17,000 workers, with two-thirds of its sales generated outside of Germany, according to the company. Markets include North America, other parts of Europe, Asia, Australia, Africa and Brazil.

Germany’s Handelsblatt newspaper said the eight heirs from three marriages of Patriarch Rudolf-August Oetker had not been able to find a consensus on the direction of the group.

The publication added that the food division – baking powder and frozen pizza such as the Ristorante brand – will now come under the purview of the five heirs from Rudolf-August Oetker’s first and second marriages.

The group statement added that Richard Oetker, Rudolf Louis Schweizer, Philip Oetker, Markus von Luttitz, and Ludwig Graf Douglas will take ownership of the group’s main food business Dr. Oetker, along with Coppenrath & Wiese (bakery), Radeberger Gruppe (beverages), and Flaschenpost (beverage delivery), along with assets in transport and hotels.

Meanwhile, Dr. Alfred Oetker, Carl Ferdinand Oetker, and Julia Johanna Oetker are to take ownership of Henkell & Co. Sektkellerei (sparkling wine); Martin Braun (ingredients); Chemische Fabrik Budenheim (chemicals); Atlantic Forfaitierungs (financing); Belvini (wine); Columbus Properties (real estate); along with hospitality assets in Paris and Venice. All those assets will come under a new holding company Geschwister Oetker Beteiligungen.

 

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food