Geti Wilba Group, a German company specialising in meat products and ready meals, has bought an Apetito factory in the country.

The deal centres on the Apetito Convenience AG & Co. KG business unit, based in the German town of Hilter, which employs 300 people.

Private-equity firm Capital Management Partners (CMP), which bought Geti Wilba out of insolvency last year, has ambitions to establish a new “specialist for frozen meals as a reliable partner for German food retailers, home services and bulk consumers”.

In a statement sent to Just Food, Stefan Asche, managing director for sales at Geti Wilba, said: “The core competencies of the two companies complement each other ideally.

“The additional human, technical and strategic resources will make us future-proof in the long term. We gain additional stability in a highly competitive market and scope for numerous product innovations.”

Currently, Geti Wilba employs around 550 people. Founded in 1955, the company operates two production sites at Bremervörde and Cuxhaven Altenwalde.

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It specialises in processing meat products, particularly poultry and game, and in the production of frozen ready meals.

Just Food has approached Rheine-based Apetito to get its reaction to the deal.