Geti Wilba Group, a German company specialising in meat products and ready meals, has bought an Apetito factory in the country.

The deal centres on the Apetito Convenience AG & Co. KG business unit, based in the German town of Hilter, which employs 300 people.

Private-equity firm Capital Management Partners (CMP), which bought Geti Wilba out of insolvency last year, has ambitions to establish a new “specialist for frozen meals as a reliable partner for German food retailers, home services and bulk consumers”.

In a statement sent to Just Food, Stefan Asche, managing director for sales at Geti Wilba, said: “The core competencies of the two companies complement each other ideally.

“The additional human, technical and strategic resources will make us future-proof in the long term. We gain additional stability in a highly competitive market and scope for numerous product innovations.”

Currently, Geti Wilba employs around 550 people. Founded in 1955, the company operates two production sites at Bremervörde and Cuxhaven Altenwalde.

It specialises in processing meat products, particularly poultry and game, and in the production of frozen ready meals.

Just Food has approached Rheine-based Apetito to get its reaction to the deal.