Canadian food manufacturer GreenSpace Brands has entered an exclusive agreement with Sinova Group to distribute its Love Child baby products in China through e-commerce platforms.

The arrangement with Sinova’s subsidiary JustOrder Technologies will cover the listing of Love Child products online through Alibaba and Kaola, two platforms for cross-border e-commerce in China. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

GreenSpace said it will maintain control of all elements of the brand and associated marketing. The company envisages the agreement will be broadened over time to include other online retail channels once the Love Child brand is established in China.

The Love Child range includes organic purees, cereals and snacks, which all use nutrient-rich ingredients.

Matthew von Teichman, chief executive of GreenSpace, said the company had received a lot of interest from China for its Love Child range and wanted to take advantage of the country’s growing baby food market.

He added: ”JustOrder is an ideal partner that understands the natural foods market and Chinese consumer and has a track record of successfully launching foreign brands, particularly Canadian brands, into China.”