The supply agreement is with Greenyard Frozen in the UK and covers Tesco’s full range of frozen fruits, vegetables and herbs, and builds on the company’s 35-year relationship with the big four supermarket, according to a statement.
“This deal will result in a material increase of volume which will contribute positively to the revenue of all parties in the supply chain,” the statement read. “This partnership agreement will allow Tesco to offer its shoppers the widest frozen fruit portfolio with around 25 premium quality frozen fruit stock keeping units.”
In March, Greenyard announced it was looking to sell a number of assets under a transformation plan to boost sales and profits amid pressure on its margins, particularly in Belgium and Germany. The company said it was “exploring the option” of selling its prepared-foods division, which supplies products from canned vegetables to pasta dishes, but insisted it would not look to sell its fresh and frozen businesses.
Under its partnership with Tesco, Greenyard will assist in quality, technical management, account management and logistics.
“Through their strategic partnership agreement, Greenyard Frozen UK and Tesco respond to the needs of modern consumers who want to enjoy healthy and tasty food, with a minimum of waste and preparation time,” the company added.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData