Greenyard has signed an agreement with international retailer Ahold Delhaize to supply fresh fruit and vegetables in its home market of Belgium.

The “strategic value-chain agreement” has been formulated with Greenyard’s Bakker Belgium division, according to a statement today (28 May). The unit will invest an undisclosed sum in a “dedicated” facility to supply Delhaize from 2020 as Greenyard builds on its existing relationship with the retailer.

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“Currently, the companies are working on the integration of the key processes to ensure a fully controlled supply model, which will lead to more innovations, shorter and more efficient value chains, better availability and improved freshness,” Greenyard said. 

Greenyard’s latest deal with a major retailer follows a new partnership with UK supermarket Tesco through its frozen division to supply fruit, vegetables and herbs, and comes on the back of a transformation plan launched at the start of the year amid a set of disappointing financial results. Marc Zwaaneveld, who was recently brought in to initially oversee the plan, was also installed a co-chief executive in February, joining Hein Deprez. 

Brussels-listed Greenyard said the agreement with Delhaize will boost revenue growth by way of the increase in volumes of fruit and vegetables.

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Adrie Bakker, the general manager at Bakker Belgium, commented on the Delhaize tie-up: “We will be more than a supplier to Delhaize. Our aim is to add value. Using our expertise in sustainable supply-chain management, we will be a partner for both Delhaize and the Delhaize suppliers’ network”.

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