German biscuit maker Griesson-de Beukelaer has agreed to acquire US-based DeBeukelaer Corp., the owner of the Pirouline creme-filled rolled wafer brand.
In a statement, Griesson-de Beukelaer said the purchase of the Mississippi-based business will unlock “additional growth opportunities” in the US market.
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The fnancial terms of the deal were not disclosed.
DeBeukelaer Corp. (DBC) was founded almost 50 years ago by Peter and Mirelle de Beukelaer. The business generated revenues of more than $40m in 2025, according to the statement.
Griesson‑de Beukelaer CEO Dany Schmidt said: “We are united by a shared conviction that, as a family-owned business, we will achieve long-term success.
“We value the dedication and passion of the DeBeukelaer Corporation team. Our goal is to combine the highest quality with competitiveness at all our locations and to win over our customers with excellent, innovative products.”
Coinciding with the acquisition, the German manufacturer of biscuits, bakery snacks and pralines announced plans to invest in a “state-of-the-art” bakery at the Madison site.
In a separate statement, the Mississippi Development Authority said the project will involve the development of a “130,000- to 150,000-square-foot facility” to produce cookies and other snack products. It will create 30 jobs.
Griesson-de Beukelaer will invest more than $70m in the project but the investment will also include the purchase and renovation of an existing facility in Gluckstadt in Mississippi, the Authority said.
Andreas Land, an owner and board member of Griesson-de Beukelaer, said: “The acquisition and further development of the facility in Gluckstadt are a key component of our expansion in the US and part of our strategic growth plan.
“As a family-owned company with a long tradition, Griesson-de Beukelaer is guided by values such as corporate responsibility and a spirit of innovation. Together, we will systematically develop the site and invest in the highest quality, modern production, and new product ideas – with a clear commitment to long-term growth.”
“This acquisition opens up additional growth opportunities in the strategically important US market for Griesson‑de Beukelaer, where the family-owned company, headquartered in Polch, Germany, has been successfully exporting for years,” the company’s statement read.
In 2025, the company reported an 8% year-on-year increase in its revenue to €783m ($892.3m). Growth was driven by “raw material price-driven increases and changes in the product mix”, Griesson-de Beukelaer said in a results statement in January.
It added that 55% of its annual revenue was generated overseas, mainly Europe and North America.
Sales volumes “slightly declined” to 151,000 tonnes over the year but the result was “in line with forecast expectations”, the company added.
