Grupo Bimbo has launched mini snack bars for children under its Entenmann’s brand in the US.
Snackin’ Bites are portable pre-packaged soft baked mini bars for families’ “on-the-go-needs” the company said.
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The range features two flavours: apple cinnamon and strawberry. The products are free from artificial flavours, colours, preservatives and trans-fats.
The launch is an extension of Grupo Bimbo’s existing Little Bites portfolio.
“We are extremely excited about Little Bites Snackin’ Bites, and bringing kids a new way to snack from Entenmann’s. We have spent time developing this new line, building upon our Little Bites heritage and reputation,” said Maureen Sticco, director of marketing for Entenmann’s.
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Earlier today (29 April) Bimbo announced higher profits for the first quarter of the year as a result of lower restructuring expenses and higher sales. In North America, sales grew 21% to MXP30bn mostly as a result of the exchange rate benefit and growth in “strategic brands” due to increased marketing investment, as well as focused price and promotional strategy.
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