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March 3, 2015

Grupo Bimbo launches Thomas Bagels in Spain

Mexican bakery giant Grupo Bimbo has launched bagels under the Thomas brand in Spain.

Mexican bakery giant Grupo Bimbo has launched bagels under the Thomas brand in Spain.

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The bagel launch has been marketed as a breakfast occasion with Bimbo saying it allows toast lovers to "escape the daily routine" and vary their breakfasts.

Bimbo claims Thomas has a "great reputation in the American market". The company acquired the rights to the Thomas brand along with Oroweat, Entenmann's and Boboli when it purchased five plants as part of the acquisition of George Weston Ltd's western US baking business in 2002.

A pack of four Thomas bagels on sale in Spain has an RSP of EUR1.69 (US$1.89).

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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