Mexican dairy business Grupo Lala has entered a distribution agreement with US-based Blue Diamond Growers for almond-based beverages.
Located in Sacramento, the Blue Diamond co-operative was a pioneer of almond processing in California and produces ingredients and branded products. The multi-year licence agreement with Grupo Lala will see the company supply its Blue Diamond Almond Breeze milk beverage brand in Mexico and is due to launch this quarter.
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“Lala’s partnership with Blue Diamond Growers strengthens our product portfolio, market-leading brands and an almond-based innovation pipeline to complement Lala’s robust suite of exceptional products within our protein-based portfolio,” said chief executive Mauricio Leyva. “I am confident that partnering with the global almond leader, complemented by Lala’s strong commercialisation capabilities, will result in a successful long-term relationship that could continue to expand into other categories in the future.”
Under the agreement, Blue Diamond will source the raw ingredients and supply the technical know-how, while Grupo Lala will “leverage its production and distribution capabilities”.
Blue Diamond Almond Breeze will sit alongside Lala’s Vita Almendras beverage, which has a different formulation and product positioning.
Mark Jansen, the president and CEO of Blue Diamond Growers, added: “Mexico is a key market for Blue Diamond Growers in Latin America and one of the most relevant for the company’s growth. As the number one almond-milk brand globally, we are excited to partner with the strength and leadership of Lala in the Mexican market to grow Almond Breeze Almondmilk in Mexico.”
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