Halo Top ice cream from the US debuts in the UK this week, presenting competition to Unilever in another market.
With a portfolio of 32 flavours, Halo Top ice cream launched in the UK on 2 January with seven flavours: Sea Salt Caramel, Vanilla Bean, Peanut Butter Cup, Chocolate Flavoured, Mint Chip, Chocolate Chip Cookie Dough and Cinnamon Roll.
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By GlobalDataThe ice cream, which contains 280–360 calories per tub, is available nationwide in Tesco supermarkets and will arrive in Tesco Express outlets from 16 January. Halo Top will also be available later this month from online retailer Ocado and in Whole Foods Market stores in the UK.
Founder and chief executive Justin Woolverton said of the launch: “It’s really a dream come true to introduce Halo Top to the UK. We experienced some unimaginable success last year with the support of our fans and we are thrilled at the chance to share Halo Top with UK consumers.”
“The battle with Halo Top in North America, that proposition has built a 5% share position very, very quickly,” Unilever’s chief financial office Graeme Pitkethly said in October. “It’s taken 1.5 share points from us.”
Unilever’s refreshment arm posted a 2.4% decline in underlying volumes in the three months to the end of September, while sales were up 3.1%.
As we approach 2018, just-food deputy editor Andy Coyne outlines what companies operating in the UK should factor into their strategies in the new year.
