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July 21, 2015

Haribo to expand in China, US, UK and Brazil

Haribo has set out its plans for expansion in four international markets - China, the US, the UK and Brazil.

By Dean Best

Haribo has set out its plans for expansion in four international markets – China, the US, the UK and Brazil.

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The privately-owned confectioner is eyeing an entry into a third Chinese location after test launches in Shanghai and Guangdong, while it has plans for capital investment in the other three countries.

"In the course of the year we will start our first activities in the Chinese greater area of Guangdong with more than 48m people. After a successful launch phase in this region we will start to prepare our market entry in the third Chinese city of over a million inhabitants after Shanghai and Guangdong," a spokesperson for Haribo said. The spokesperson refused to be drawn on where Haribo will enter after Shanghai and Guangdong.

In the US, Haribo is "close to making the final decision about our future business location", the spokesperson said, although he would not comment on details.

In the UK, Haribo plans to start up at a new production site in Castleford, close to Leeds. The company already has a plant in the nearby town of Pontefract. The spokesperson said the fresh investment would see Haribo produce its Maoam lines outside Germany for the first time.

The company, meanwhile, plans to start production in the Brazilian city of Sao Paulo next year "after finally settling all necessary official approvals", the spokesperson added.

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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