View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
January 21, 2020

Harmless Harvest marks new category launch with plant-based yogurts

Harmless Harvest, a US-based producer of organic coconut drinks, has expanded its portfolio with the launch into a new product category.

By Dean Best

Harmless Harvest, a producer of organic coconut drinks located in the US, has expanded into a new product category with plant-based yogurts.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The suite of plant-based coconut yogurts from the San Francisco-headquartered business includes four flavours of spoonable single-serve cups, three varieties of single-serve dairy-free drinkable yogurts and a multi-serve dairy-free drinkable yogurt.   

Harmless Harvest, which in 2018 announced investment from French dairy giant Danone, said the yogurts use the same Thai coconuts as its drinks. “The creamy texture of coconut meat is a perfect substitute for traditional dairy, and doesn’t use gums to thicken the texture, like many plant-based offerings,” the company explained.

Chief executive Ben Mand added: “With this new product line, Harmless Harvest will use the entire coconut for both its water and yogurt alternatives, further living its brand promise to always consider its impact from seed to shelf. For more than a decade, Harmless Harvest has sourced coconuts from farms in Thailand. It’s a work in progress, but we’re consistently striving to do less harm and more good in everything we do.”  

The dairy- and soy-free yogurt cups are naturally cultured with seven live active yogurt strains, are free of artificial additives and come in plain, strawberry, vanilla and blueberry. They are available at a suggested retail price of US$2.29 each.

Its dairy and soy-free yogurt drinks are a blend of coconut water, coconut flesh and live probiotic cultures, and use no thickeners or stabilisers. “A great snack, smoothie base or on-the-go breakfast, these Dairy-Free Yogurt drinks offer clean, plant-based nutrition for anyone looking to add more probiotic cultures to their diet,” Harmless Harvest said.

Eight-ounce versions are available nationwide in Whole Foods and “natural grocers” in strawberry, mango and original at a SRP of $2.99, while there is also a 24-ounce variant of original retailing at $6.99.

Heather Cutter, senior vice president of brand, innovation and marketing, said: “We recognised an opportunity to give plant-based yogurts a makeover by re-imagining the taste, texture, and recipe development of a beloved household staple that can be loved by both dairy and non-dairy consumers. It’s an innovative addition to the plant-based yogurt category.”     

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food