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July 8, 2020

Hero Group, Angelini Holding launch baby food joint venture in Italy

Two European businesses have launched a baby food joint venture in Italy to market 100% organic products.

By Dean Best

European businesses Hero Group and Angelini Holding have launched a baby food joint venture in Italy to produce 100% organic products.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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The MadreNatura venture is marketing 27 products under the brand Hero Solo in select food retailers, pharmacies and baby specialist stores in Italy and through its e-commerce channel. The range encompasses blended fruit products, baby meals, pastries and snacks and biscuits.

Roberta Logoteta, the general manager of MadreNatura, said: “MadreNatura and its Hero Solo 100% organic product line represents a great opportunity because it puts the expertise and passion for quality of two great groups at the service of families.”

Both companies already have a presence in the baby and toddlers market. Hero, a family-owned business based in the town of Lenzburg in Switzerland, produces infant formula and baby foods. Outside of that sector, it also manufactures natural spreads such as jams and health snacks, namely nut and cereal bars, and a vegan range.

“The partnership will help Hero expand its footprint from natural spreads and healthy snacks, the focus for Hero Italy today, into the core baby category that offers ample space for growth,” a statement read. 

Angelini is a privately-owned pharmaceutical firm located in Rome and currently makes diapers in the toddler segment, but also operates in other sectors such as personal care, machinery and wine. The company has an equal JV with Procter & Gamble under the name Fater through which it will market the new Hero Solo products.

“We are a diversified industrial group, strong and rooted not only in the pharmaceutical market but also in the personal and home care, perfumery, wine and machinery markets,” said Angelini.

Rob Versloot, the chief executive of Hero Group, added: “With their over 50 years experience and association with mothers and babies in Italy, we can benefit a great deal from Angelini and Fater. Combined with the Hero brand and our category knowledge, this joint venture lays the groundwork for entering strongly into the BTF market in Italy with our superior brand Hero Baby Solo.”  

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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