Health Food Product Ltd, the owner of the Mello Jello trade mark in India, has downplayed the impact of an intellectual property rights ruling that saw regulators order its TM removed from the lists in favour of Kraft Foods Group's Jell-O brand.

HFPL registered Mello Jello as a trademark in 2011. But US-based Kraft filed a rectification application with the Intellectual Property Appellate Board (IPAB), which recently found in Kraft's favour and ordered the trademark to be struck down.

A representative for HFPL told just-food the news would not hit the ice cream maker, which is focused on its Frostee brand. The spokesperson said: "It will not impact our business as our trademark is Frostee."