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April 24, 2015

Hostess sale rumours hit headlines again

Fresh speculation over the future ownership of US snacks group and Twinkies maker Hostess Brands LLC has emerged, with new claims its private-equity backers are lining up a sale.

Fresh speculation over the future ownership of US snacks group and Twinkies maker Hostess Brands LLC has emerged, with new claims its private-equity backers are lining up a sale.

According to The New York Post, private-equity firms Apollo Global Management and C. Dean Metropoulos & Co. are looking to sell the business for US$2bn.

The publication claimed bankers for Apollo and Metropoulos have started to shop the business "to a handful of rivals and other buyout shops". Citing a source close to the sales process, the report said "it is just starting right now".

First-round bids are expected in the second half of May, the report added.

Rumours a sale of Hostess was on the horizon were also circulating at the end of 2014.

A spokesperson for Apollo declined to comment when approached by just-food.

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