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May 23, 2022

Humble Group back on acquisition trail with Franssons deal

Franssons manufactures confectionery, chocolate foam and jelly products.

By Andy Coyne

Swedish FMCG business Humble Group has acquired local confectionery firm Franssons for SEK28m (US$2.8m).

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Franssons, a family company based in Gränna, manufactures confectionery, chocolate foam and jelly products. It was founded in 1956 and the business is today run by Stefan Fransson who has agreed to continue operating and developing the company for at least three years after the completion of the transaction.

The company’s sales and EBITDA for the 12 months to March 2022 were approximately SEK37.8m and SEK9.4m.

Nasdaq-listed Humble, formerly known as Bayn Group, has built up its business through acquisitions and now consists of more than 25 companies operating in segments such as healthy food and snacks, as well as beauty and health. In 2021, the firm generated net sales of SEK1.52bn. It booked EBITA of SEK151 and an after-tax loss of SEK342.

The company has targets of proforma net sales of SEK16bn and adjusted EBITA of SEK1.9bn for 2025.

Simon Petrén, CEO of Humble, said: “The transaction is the latest in a number of acquisitions in the sweets, snacks and confectionery segment and is a new addition to Humble’s food and snacks segment.

“Through the acquisition, we further broaden our presence in sweets and confectionery in Sweden and strengthen our position across the value chain with increased capacity capabilities, especially in the production phase.

“We see a number of potential synergies where we will, among other things, be able to offer our subsidiaries the opportunity to broaden their product portfolios and expand the availability of local production in-house.

“We also see an opportunity to be able to offer competence and resources for product innovation and development with a continued focus on high quality. With a long and long history as an entrepreneurial family business, Franssons has demonstrated stable historical growth with good underlying profitability.”

Last June, Humble bought another local confectioner, Wellibites.

Related Companies

Free Whitepaper
img

Disruptive start-ups to watch out for

2021 was a record-breaking year, with more businesses breaking into the billion-dollar club. Many start-ups have achieved or retained the unicorn status by the end of the year to reflect nearly a fivefold growth from that in 2020. This boom can be linked to a financing frenzy spurred by the quick adoption of technology and innovative solutions by start-ups gaining traction in response to the pandemic. However, the start-up ecosystem is now facing turbulent times for fundraising as investors seek long-term business strategies, valuations, and a route to profitability amid uncertain market circumstances. Nevertheless, 2022 has the potential to carry forward the momentum with multiple entities having a fair chance of being in the right place when aided by the right technologies. GlobalData leverages the power of alternative data to examine the health of start-ups across multiple dimensions including the quality of their innovations, market presence, and the funding they can attract. This helps our clients to analyze the disruptive potential of start-ups for early alliances, investments, and acquisition prospects to develop future-proof strategic roadmaps for a competitive advantage. Read our report and gather insights on the following topics:
  • Recent Unicorn trends
  • Unicorns in 2022
  • Future Unicorns
  • Start-ups to watch out for
Start-up ecosystem outlook by top geographies
by GlobalData
Enter your details here to receive your free Whitepaper.

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