Sadia, the Brazil-based meat group, is lining up the launch of two branded lines in the UK.
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The company already supplies own-label whole turkeys to Aldi but is preparing for its first branded launch in the UK this summer.
Speaking to just-food at the IFE trade exhibition in London yesterday (16 March), Sadia retail trader Jonathan Watkins said the company is looking at launching two lines – Sadia chicken joints and Sadia turkey joints – in June.
Watkins said Sadia had also agreed a deal to supply meat products to Netto.
He added that Sadia could also secure a deal to supply Tesco. Sadia, Watkins said, was awaiting production clearance from Tesco, which could come next year.
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By GlobalDataEurope accounts for 24% of Sadia’s export revenues.
According to the company’s 2007 results, exports made up 46% of its annual sales of BRL9.84bn (US$4.31bn).
Last night, in a statement to the Sao Paulo stock exchange, Sadia revealed it is mulling a potential tie-up with fellow Brazilian meat processor Perdigao.
