Rice manufacturer Amira Nature Foods has announced the launch of a range of products in Ratnadeep supermarkets in India.

Amira Extra Long Grain Basmati and Amira Daily Fresh Basmati rices will be among the products launched in Ratnadeep’s 22 stores in Hyderabad and Secunderabad.

“We are excited about our new relationship with Ratnadeep supermarkets as we continue to further expand Amira’s distribution in India and solidify our leadership position in our industry,” said Karan Chanana, Amira’s chairman and CEO. “Ratnadeep supermarkets are well located throughout the Hyderabad and Secunderabad area, and the chain has exhibited strong growth over the past few years. We look forward to benefiting from their large customer base and growth potential.”

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By GlobalData