Bangalore-based biscuit major Britannia has high hopes a merger of its dairy and biscuit sales teams will help it tap new markets.

Britannia, which registered net sales of INR37.7bn (US$710m) in 2010, wants the merged team to push its dairy products – UHT milk, curd, dairy whitener, ghee, cheese and fortified milk brands (such as Tiger Zor and Actimind) – towards retailers that stock its biscuit brands.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“Through this initiative, we have leveraged the resources of the bakery and dairy businesses to grow faster,” a Britannia spokesperson said today (22 December).

Similar sales team integrations in the past have helped promote “exponential growth”, they added.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now