Confectionery maker Cadbury India has joined with telecommunications technology companies BPL Mobile and E Cube India to launch 30 pilot chocolate vending machines in Mumbai (Bombay) operated by mobile handsets.
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BPL Mobile customers stand near a machine and dial 2233; the machine’s display shows their telephone number, asks for their choice of chocolate, and dispenses it. Then customers receive a message confirming the sale, debited either from a pre-paid card balance or added to a monthly bill.
“Cadbury (India) is fulfilling its goal of being present in a variety of locations and occasions in the consumer’s life space,” said sales and mass markets director Vidyut Arte.
