Kraft Foods has filed a lawsuit against India’s leading biscuit manufacturer Britannia Industries over an alleged infringement of the copyright on its Oreo biscuit brand.

Kraft confirmed today (5 January) that it has filed a suit in the Delhi High Court, seeking an injunction and damages for “infringement of trademark and copyright, passing off and unfair competition” of its Oreo brand of cookies.

It is understood that Britannia’s recently launched ‘Treat-O’ biscuit is similar to Kraft’s cream-filled sandwich cookies.

“Kraft Foods views a violation of its intellectual property rights seriously in every market within which it operates,” the firm said. “As part of its commitment to consumers in India, Kraft Foods has taken this necessary legal step to protect this iconic brand.”

The US food giant, meanwhile, has been hit with a lawsuit in India that alleges it avoiding paying tax in the country on its takeover of UK confectioner Cadbury. Kraft has rejected the allegations.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.