Food behemoth Nestlé India has launched Operation Som Ras to uncover the business potential of the relatively untapped chilled dairy drinks sector in India.
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Alongside the extensive market research, Nestlé is mulling entrance into the newly emerging market of fruit-based milk drinks.
”Nestle is a worldwide leader in chilled dairy and in India we’re looking at this category from a long-term perspective,” a spokesperson from the company told the Financial Express.
“If consumer preference indicates a potential market, then fruit-based milk drinks could be a part of our portfolio in the future,” the report continued, pointing out that one of the first products receiving attention by the company is a mango-based milk drink for children called Nestlé Natural Fruit-n-Milk.
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