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May 16, 2002

INDIA: Safal Foods unveils product expansion plans

Safal Foods, the processed foods division of Indian giant Mother Dairy Foods and Vegetables Ltd, has unveiled plans to broaden its product portfolio, in line with its strategy of restructuring its operations. The company, which recently launched namkeen and bhujia under its Aa Ja Kha Ja brand, will venture into new segments with new products including packaged water, sugar, fruit juices, bread and wheat flour.

Safal Foods, the processed foods division of Indian giant Mother Dairy Foods and Vegetables Ltd, has unveiled plans to broaden its product portfolio, in line with its strategy of restructuring its operations.

The company, which recently launched namkeen and bhujia under its Aa Ja Kha Ja brand, will venture into new segments with new products including packaged water, sugar, fruit juices, bread and wheat flour.

It also plans to sell breads through its outlets, however it is still unknown whether these will retail under its Safal brand or another.

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