Hindustan Lever’s new ice cream brand, Feast, will debut with JalJeera flavour. Jaljeera is an ethnic Indian flavor. This is the first time it has been used in a branded, packaged food.

LEVERS‘s big rival in India is Amul, a cooperative giant with 3500 wholesalers and 500,000 retailers, with a cold-chain-intensive product range.

By Navroz Havewala, just-food.com correspondent