Irish consumers are buying fewer groceries in a response to food price inflation, according to the latest Kantar Worldpanel numbers.
Irish shoppers cut back the volume of products they purchased by 4% in the quarter ended 20 March, while sales growth slowed to 0.8% compared to 1.6% last month.
Go deeper with GlobalData
Kantar Worldpanel Ireland spokesperson David Berry said today (11 April) the “biggest impact” of the cutbacks were felt in the fresh and chilled sector, with the average household buying 4.7% fewer fresh or chilled products than three months ago. “This shift towards reduced basket size demonstrates that consumers are cutting back where they can”.
Berry said that shoppers are also continuing to trade down to cheaper products, with own-brand products now accounting for 35% of grocery spend, compared with only 33.5% last year.
He added that value conscious shoppers continued to switch more of their grocery spend to the German discounters, with Aldi growing its share to 4% compared to 3.2% a year ago, and Lidl increasing its share from 5.6% in 2010 to 5.9%.
See Also:
However, Musgrave-owned Supervalu reported a slight drop in market share, falling from 20.1% to 19.8% in the past 12 months, while Dunnes Stores “continued to perform behind the market. Kantar Worldpanel said that following a “prolonged decline throughout 2010”, sales stabilised over the past month, as it retained its 23.3% market share from last month.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFood price inflation remained stable at 5.3% against the previous month.
