Tesco has outperformed and increased its share of the Irish grocery market, according to data issued by Kantar Worldpanel.
The UK’s largest retailer accounted for 28.1% of Irish grocery sales in the 12 weeks to 20 February, Kantar said yesterday (5 March). The share was an improvement on last year, when Tesco accounted for 27.3% of sales.
“Despite its challenges elsewhere, Tesco has outperformed the market this month,” said Kantar Worldpanel commercial director David Berry. “It’s now feeling the benefit of having extra stores, giving more shoppers a chance to go through its doors and as a result is leading the big three supermarkets.”
Aldi’s sales increased 25% year-on-year, lifting its share of the market to 4.5%. This was achieved by a combination of getting more people to shop and encouraging them to return more often, the analysts said.
Dunnes and Supervalu both performed in line with the market, with their market shares relatively unmoved at 23.3% and 20%, respectively. Superquinn saw its market share fall to 5.8% from 6.6% last year.
For the 12-week period, growth remained low at 0.3%, “a subdued rate”, according to Kantar, following a relatively strong Christmas trading period.
“The growth rate remains lower than grocery price inflation, currently at 2.3%, highlighting the ongoing pressure on household budgets,” Berry said.
“Shoppers are adopting a ‘little and often’ approach to their grocery shopping with the number of times we visit the shops rising by 6% but the amount we spend on each trip falling by an average EUR1.40 per trip. This allows shoppers to control their spending by only buying what they need when they need it.”