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July 19, 2016

Ireland’s Nobo launches dairy-free ice cream at Whole Foods in UK

Irish health food brand company Nobo has launched its Frozen Goodness range of coconut and avocado-based dairy free ice cream alternatives in Whole Foods Market stores in the UK.

Irish health food brand company Nobo has launched its Frozen Goodness range of coconut and avocado-based dairy free ice cream alternatives in Whole Foods Market stores in the UK.

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Nobo’s three flavours available in the UK from 15 July include Fresh Lemon, Passion Fruit & Mango and Vanilla & Coconut. The range is free from dairy, refined sugar, gluten, gums or stabilisers.

Nobo co-founder Brian Nolan said the company had long admired Whole Foods’ “philosophy and approach to food and feel that Nobo’s ethos is very aligned with theirs”.

Noland said: “We get daily requests from customers in the UK looking for Nobo so it’s great to be able to point them in the direction of their nearest Whole Foods.”

Brian co-founded Nobo in the summer of 2012 with wife Rachel. The couple had been living in New York, where they had careers and finance and advertising respectively, and were “always inspired by the diverse and exciting food offerings”.

Rachel said: “At that time it was a dream of ours to launch a food brand and have it available from there. So for us personally it means a huge amount.” 

The couple, who are “self-confessed food geeks”, left New York to pursue their business dream back in Dublin. After nearly two years in development with the support of the Food Works programme – a joint initiative between the Irish Food Board, Enterprise Ireland and the Irish Agriculture and Food Development Authority to support food entrepreneurs – the company’s Frozen Goodness range was launched in a limited number of health food shops in the Dublin area in November 2013.

Today, the Frozen Goodness range is available in more than 450 stores across Ireland, the United Arab Emirates and now in the UK, including a UK listing with Co-operative Food.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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