Kraft Foods Lunchables Uploaded has topped IRI's poll of the top NPD launches in the US during 2014.

IRI measures the best-selling launches each year. The poll looks at sales of products in their first year at grocery, drug, mass market retailers, dollar and club stores, plus, for the first time, Wal-Mart outlets.

The top ten new products are listed below. Second on the list was Anheuser-Busch's Bud Light Lime Straw-Ber-Rita, followed by Chobani's Simply 100 Greek yoghurt.

Greek yoghurt, which featured strongly in the 2013 poll, continued to prove popular with four entries in the top ten for 2014. Danone's Activia Greek was at number five, followed by Chobani Flip at six and General Mills' Yoplait Greek Blended at ten.

Nestle's Digiorno Pizzeria also featured on the list, as did better-for-you popcorn brand Skinnypop, demonstrating a growing interest for "quick, easy and portable" foods.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.