Receive our newsletter – data, insights and analysis delivered to you
  1. News
December 6, 2021updated 21 Jan 2022 2:11pm

Irn-Bru owner AG Barr buys majority stake in UK oat-milk maker Moma Foods

London-based Moma Foods also sells breakfast cereal through UK supermarkets.

By Dean Best

AG Barr, the maker of Scottish soft-drink brand Irn-Bru, has acquired around 60% of Moma Foods, a London-based supplier of breakfast cereal and plant-based milk.

Financial terms were not disclosed in a brief statement AG Barr made to the London Stock Exchange this morning (6 December).

Moma Foods was set up by Bain & Co. management consultant Tom Mercer in 2005. Mercer started out selling to commuters at London railway stations and built a business with listings for its porridge at the UK’s major supermarket chains. It also markets granola and muesli. In 2019, the company expanded its range to include oat-based alternatives to milk.

AG Barr said its deal with Moma Foods contains “an agreed path to full ownership over the next three years”.

The transaction comes seven months after another major UK soft-drinks manufacturer, Britvic, acquired local plant-based milk supplier Plenish.

Roger White, AG Barr’s CEO, said: “Plant-based milk is a fast-growing category, in particular, and Moma’s oat milk is a premium quality product with huge potential. This exciting investment is a positive indication of AG Barr’s growth ambitions.”

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
VEGA level and pressure instrumentation for the food industry

Mercer added: “I believe that together we can harness the passion that is integral to Moma and grow into a significantly bigger brand. We’re 100% focused on crafting oats into the tastiest food and drink products we can, and I’m looking forward to the next leg of our journey.”

From the Just Food archive, November 2017: UK breakfast firm Moma Foods adds overseas push to growth plans – interview

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy