The Israel-America Chamber of Commerce has established a food, beverages, and consumable committee to help Israeli food companies market their products in the US.
J H Chapman Group chairman Howard Bernstein and Joseph Plueger director of kosher food company Kehe Food Distributors are co-chairing the committee, according to a report by Globes.
Bernstein said that the group had a great deal of experience in marketing to US consumers, which it was placing at the disposal of Israeli companies.
In order to obtain assistance, companies must fill out an application form with a description of the product, marketing strategy, and resources available for penetrating the market. The committee will evaluate the potential success, and decide on aid accordingly. Albertsons corporate kosher marketing and operations Yaakov Yarmove said that the goal was to identify potential and commitment to succeeding in the US.