Zabar Salads Company, a member of the Osem group specialising in manufacturing Mediterranean style salads, has entered the ready-made salad market in Germany, part of a strategic plan to focus its marketing activities in this area.
Zabar is now supplying supermarket chains in Frankfurt, Hamburg and Hanover with salads worth nearly £1m per year.
Zabar salads are already stocked in leading food chains in Belgium, Holland, the UK and France, and the company plans to increase its export volume to around 1,300 shops in Western Europe, representing a monthly sales increase of 70%. Zabar estimates its 2001 sales revenues will amount to £4.2m.
By Aaron Priel, just-food.com correspondent
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