Cadbury chocolates will be marketed in Israel by the Israeli chocolate manufacturer Carmit, following an agreement between Carmit and Cadbury-Schweppes. One of the world’s largest chocolate manufacturers, Cadbury-Schweppes markets its products in 40 countries with overall sales revenues of approximately US$6bn.
Carmit is Israel’s leading manufacturer of marshmallows, with 60% of the market share for this product, but the group holds just 4% of the chocolate market. Carmit’s General Manager said that the company will promote the Cadbury brand in Israel, starting towards the end of the year after carrying out a reorganisation plan at Carmit.
Carmit employs 300 workers and operates its own distribution system supplying a wide range of sweets and confectionery to 1000 sales points, and to an additional 7000 sales points through wholesalers. According to StoreAlliance, Carmit holds on the local market a 30% share of toffee candies, 21% of cookies, and 16% of halva.
By Aaron Priel, just-food.com correspondent
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