Leading Italian food companies are eyeing up potential export markets in India, following the country’s decision earlier this year to remove quantitative barriers on food product imports.

Many consider the potential of the Indian market to be huge, prompted by the large population and the growth of a sizable middle class, who are more willing to experiment in food choices.

Growing interest in new food products is also evident in metropolitan areas, while an increase in the female proportion of the nation’s workforce has increased the demand for easily prepared but healthy food products.

Based in the north of the country, Italy’s largest pasta manufacturer Barilla has already made inroads into the Indian market.

The brand name is well known through the pasta sold through major Indian retailers, which Barilla maintains is a food growing in popularity because of its bland taste, to which spices can easily be added.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.