A Japanese dairy has come up a novel marketing ploy by sending its yoghurt bacteria into space and then using it a new product dubbed “Yoghurt that took a trip in Space.”
Go deeper with GlobalData
Working with the Japanese space agency earlier this year the Himawari Dairy paid to have some of its lactic acid bacteria, used in making yoghurt, included in a space shot which spent 10-days in space.
According to the Dairy, half of the bacteria died because of the harsh environment inside the rocket. The strong, surviving bacteria gives the space yogurt a more full-bodied flavour compared to yogurt made with standard earthbound bacteria, the company claimed.
