Leading Japanese fastfood chain, Yoshinoya, will stop serving the popular gyudon rice bowls, which are topped with beef, as the government’s ban on US beef hits home.

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Yoshinoya will halt the sales at 970 of its nearly 1,000 outlets, the company said. It follows the actions of Nakau and Zensho, its competitors, which are also struggling with a reduced beef inventory, reported Kyodo News.


The government imposed the import ban in December when it emerged that the US had discovered its first case of BSE (bovine spongiform encephalopathy).

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