According to a report in the Jordan Times, Danish products are regaining their pre-boycott popularity across the nation.
Go deeper with GlobalData
Officials at Safeway, C-Town, Plaza and other large chains that spearheaded the boycott of Danish goods following the publication of cartoons depicting the prophet Mohammad in a Danish newspaper, told the Jordan Times that they resumed the sale of Danish goods a few weeks ago.
One Safeway worker, who requested to remain unnamed, told the paper that sales have “slowly gained the popularity they enjoyed prior to the boycott.”
Likewise, the report said, sales of Danish products at independent retailers have grown after they were returned to the shelves.
However, according to Danish dairy group Arla, sales in Jordan have not returned to pre-boycott levels. The latest figures released by the company suggest that it has only regained between 30% and 50% of pre-boycott sales.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
