The latest batch of reports from the just-food research store includes company case studies, the European packaged food industry and food trends for an ageing population.

Cadbury: Losing brand value after acquisition by Kraft?
Concerns remain that Kraft and Cadbury are two very different entities and it will therefore take some time for the companies to combine and operate as one. This case study examines the affects the acquisition has had on Cadbury’s brand name by using examples of established and emerging markets.

Premier Foods: Power Brands Strategy
A number of costly acquisitions led to huge debts for Premier Foods plc, which coupled with declining sales led to the company being in financial difficulty. In early 2012 a strategy was introduced focusing on the company’s Power Brands. This case study will examine the factors that led to the introduction of this strategy, how the strategy has been implemented, and the success of the strategy so far.

Müller Dairy (UK) Ltd: Leader in the UK yogurt market
In order to maintain and increase its market share, Müller has to compete with its main contenders in the market, such as Danone and newer competitors such as Nom. Müller looks to promote growth in the market through innovation, advertising, and an emphasis on local production and natural ingredients, as this case study reveals.

Packaged Food Forecast Revisit For Western Europe: Preparing For “Grexit”
The core objective of this report is to use scenario-based analysis to examine the current state of the European packaged food industry, and determine how recent global economic and political developments – not least the ongoing Euro-Zone debt crisis – might contribute to a revised understanding of projections.

Packaged Food in Vietnam
This report offers a comprehensive guide to the size and shape of the packaged food market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues.

Cocooning: Consumer and Innovation Trends
Cocooning defines the growing demand for at-home products as consumers look to bring out-of-home experiences into the home. This report uses a unique blend of consumer and innovation insight to show how consumers’ desire for cocooning can be met. It explores the trend and what it will mean for core product and marketing innovation in food and drink sectors.

An Ageing Population – Trends & Opportunities for the Food Industry
The report reviews the world’s changing demographic make-up as well as highlighting which aspects of health are particularly important for older consumers. Some of the more significant product sectors and their related health claims are reviewed, like, green tea, cholesterol-lowering yellow fats and food and drinks fortified with functional health ingredients such as omega-3 fatty acids.

Ten Key Trends in Food, Nutrition & Health 2013
How do you tell the difference between a trend and a fad? Where is the best place to put your money – and why? This report enables you to answer these questions with confidence. It ensures that all the angles of a trend are weighed up – from science through to consumer needs.