Katjes Group has acquired majority control of German cookie-dough business SD Sugar Daddies.
The privately-owned group has bought a 25% stake in SD Sugar Daddies for an undisclosed sum through its German confectionery business arm Katjes Fassin.
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It is not the first time Katjes Fassin has invested in the company. Katjes Fassin bought a 10% stake in SD Sugar Daddies in 2018, the year the Cologne-based owner of the Cookie Bros. brand was founded.
That shareholding was transferred to sister company Katjesgreenfood, which now owns a separate 27% of SD Sugar Daddies.
Mark Mühürcüoglu and Paul Richrath, SD Sugar Daddies’ founders, along with ProSieben presenter Christian Düren, hold the remaining shares in the business.
Cookie Bros. products, which also include mochi ice cream, are sold at major German grocers including Rewe, Edeka and Kaufland.
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By GlobalData“Cookie Bros. stands for creativity, innovation and strong branding. We are delighted to contribute to the company’s further development with our know-how in sales and brand management and to explore new avenues together,” Katjes Fassin MD Tobias Bachmüller said.
Just Food has asked Katjes Fassin for further details on its plans for the SD Sugar Daddies business.
Katjes Fassin is one of Germany’s largest confectioners and is home to brands including Katjes, Ahoj-Brause and Sallos.
Katjes Group established in-house VC arm Katjesgreenfood to invest in up-and-coming businesses in 2016. Katjesgreenfood’s portfolio also includes German cereal business Mymuesli and UK gluten-free baker Genius Foods.
Katjes Group, which describes Katjes Fassin as “legally independent”, also houses a third business: Katjes International.
