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September 14, 2017

Katjesgreenfood invests in US muesli firm Seven Sundays

Katjesgreenfood, the investment arm of German confectionery giant Katjes Group, focused on "sustainable food", has acquired a 15% stake in US muesli firm Seven Sundays.

By Dean Best

Katjesgreenfood, the investment arm of German confectionery giant Katjes Group, focused on “sustainable food”, has acquired a 15% stake in US muesli firm Seven Sundays.

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Set up in 2011, Minneapolis-based Seven Sundays is the “best-selling” muesli in the US, Katjesgreenfood claimed.

Despite stagnant overall breakfast cereal sales in the US, Katjesgreenfood described the muesli segment as a “still young category”.

Dr. Manon Littek, the CEO of Katjesgreenfood, said: “The products of Seven Sundays are gluten-free, all natural and are obtained from regional farmers. We are delighted that the most popular German-speaking breakfast category, muesli, is now continuing to record success in the American market.”

Seven Sundays is the fifth business in which Katjesgreenfood has invested. Last month, Katjesgreenfood snapped up 10% of German porridge firm Haferkater.

Katjesgreenfood also owns an 11% stake in Germany-based vegan supermarket chain Veganz. It took its stake from 5% to 11% through a share purchase announced in January.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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