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August 15, 2016updated 10 Apr 2021 5:39pm

Kellogg launches granola and muesli range in UK

Kellogg said today (15 August) it is going "back to basics" with the launch of a range of granola and muesli products in the UK that "boasts a delicious blend of classic, well-known ingredients".

Kellogg said today (15 August) it is going “back to basics” with the launch of a range of granola and muesli products in the UK that “boasts a delicious blend of classic, well-known ingredients”.

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There are four products in the new range. The granola products are: Glorious Nut (450g) – oven-baked nutty granola packed with crisp almonds, roasted crunchy cashews, coconut and raisins; Delightful Fruit (450g) – oven-baked fruity granola blended with crisp coconut flakes, juicy cranberries, dates, raisins and chopped banana.

The muesli products are: Glorious Nut (700g) – nutty muesli packed with crisp almonds, roasted crunchy cashews, coconut and raisins; and Delightful Fruit (700g) – fruit muesli blended with juicy cranberries, sweet apricots, chopped dates and sultanas

Kellogg said: “The four wholesome recipes are made with recognisable ingredients such as raisins, banana and almonds. Packed with delicious dried fruit and nuts, the range is also naturally high in fibre.”

Granola offers a mix of oats, barley and rye, which Kellogg said provides 25% of daily needs of 6 B vitamins and iron. Kellogg’s Muesli includes five grains of oats, rye, barely, wheat and spelt. The new Muesli is wholegrain and the fruit variant is made up of 25% dried fruit.  

The new range, served up in re-sealable pouches, will be available in all major supermarkets from this month.

Earlier this month, when Kellogg announced its results for the second quarter of the year, chairman and CEO John Bryant admitted the performance of its cereal business in Europe had been “disappointing … mainly in the UK”. He added: “The category there remains very soft in a difficult economic and retail environment, and we lost share.”

Kellogg is looking to “reposition and renovate” one of its biggest brands in the UK, Special K, Bryant said. “The UK continues to be a work in progress. That’s one we’re not happy with its performance, but we expect to see improving results in the back half of the year in the UK So core cereal is looking a lot better than it was, say, a couple years ago. Special K has been a major drag.”

Overall, the company announced mixed second-quarter results, with growth in underlying operating profit above analyst expectations but reported revenue missing forecasts on Wall Street and underlying sales declining. However, Kellogg lifted its forecast for underlying earnings per share for 2016 – and raised its target for underlying operating margin for 2017/18.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
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by GlobalData
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