Moe’s Breakfast Bowls are based on the foodservice chain’s Tex-Mex style food, with the range including products such as chorizo benedict and chicken chilaquiles.
Moe’s emphasised the products contain a minimum of 12 grams of protein and meats raised without hormones.
Kat Cole, chief operating officer and president of Moe’s parent company FOCUS Brands, said: “The south-west flavour profile is growing in appeal but, until now, not widely available in the breakfast category. Moe’s Breakfast Bowls are meeting the demand for better-for-you, flavourful options for a high protein breakfast or breakfast-as-snack option.”
The five-strong range is available at retailers including Wal-Mart Stores, Giant Eagle and Wegman’s. From July, the products will also be in store at Kroger and HEB. Each of the bowls have a recommended retail price of US$4.49.